Albert Einstein once said “information is not knowledge” and data without context is just organized information.
In essence, data is just people doing stuff.
The true value of data is far beyond obsessions with key performance metrics.
For most businesses, it’s about extracting insights to create value that has the potential to drive innovation to improve products and services.
In fact, more companies are shifting their focus from traditional business intelligence (BI) to predictive analytics – using historical data to predict future events. [...]