Riding to a New Destination: I’m Joining WebMetro

Today I have some special news to share with you – I’ve joined WebMetro.

2 years ago I informed you about designdamage’s transition to become a blog. I started blogging because of my passion for understanding the impact of disruptive technology and social media has on our everyday lives.

Since then I’ve learned a great deal about Internet marketing that I’ve come to realize marketing isn’t just a job to me — it’s who I am and what I’m about. From endless nights of writing blog posts to reviewing trends and data on the weekends, marketing is a passion that’s part of my life.

This is why I share my experiences, observations and insights exploring the impact of Internet technology on marketing, advertising, media, business, communications, and culture.

But despite the unique experience, I’ve decided to take an opportunity which I feel can accelerate my growth and a good fit for my family (I just got married 6 months ago).

As of last Wednesday I’ve started my first day as an eMarketing Analyst with WebMetro, a marketing agency specializes in creating high-conversion, interactive

How to Build Influence and Earn Trust via Enchantment: An Interview with Guy Kawasaki

by Eric Tsai

Enchantment book Information doesn’t sound like it’s worth a lot of value. In fact, most of the time information wants to be free and are free in the sense of accessibility. In order to make information so valuable that people will pay money for them, you had to turn organized knowledge (i.e. stuff you find on Google, Wikipedia or on the Internet in general) into insights.

That’s what most experts, gurus and teachers do. They sell insights in the form of ideas packed inside a book, a seminar, a podcast or any information products. The value of the information isn’t just in what you present, but how you present it.

This is precisely what Guy Kawasaki did in his latest book “Enchantment – The Art of Changing Hearts, Minds, and Actions.”

Guy took influence to another level by providing action steps, how-to guides, case studies and various examples to help you understand the power of social influence in the digital age.

What I particularly enjoy is the fact that the book is formatted in a way that’s easy to consume and gets the point fast with excellent

How to Get the Best ROI Out of Your Marketing

by Eric Tsai

How to Get the Best ROI Out of Your Marketing

The recent update to Google’s content farm algorithm had SEOs and webmasters scrambling to figure out what’s going on as it affects 12% of the search results in the US.

Even if you’re not a hardcore SEO ninja you should know that Google works hard to purify its search data regularly. After all we’re creating as much information in two days now as we did from the dawn of man through 2003.

In addition, with the announcement of adding social context into the search mix, Google just introduced a whole new set of algorithm in an attempt to make search more social.

If you’re a business, you have to overcome disruptive technologies in order to cope with the rapidly evolving landscape of social media and consumer behaviors.

That makes it even more challenging for modern marketers to get a true ROI (return on investment) out of every marketing dollar.

This is why it’s important than ever to have the right approach to creating your marketing strategy.

If you’re going to invest in online marketing you need to focus on the value of what you’re

3 Steps to Getting More Traffic and Higher Conversions

by Eric Tsai

3 Steps to Getting More Traffic and Higher Conversions

If you had to pick between getting tons of traffic or having a high conversion rate, which one would you pick?

Most marketers churn out content for SEO rankings, build backlinks for offsite optimization and may even invest in PPC at some point.

Whether your objective is to get people to buy, opt in to your list or download your content, you need to understand the significance of both.
All traffics are not created equal
It’s surprising to me when I hear business owners and bloggers ask the question, “how do I get more traffic?”

Sure, traffic is important and with lots of traffic you won’t need a high conversion rate. It becomes a numbers game.

On the other hand high conversion says you’re selling to the right people at the right time at the right place. It’s how well you’re able to connect with your customer.

So why can’t you do both?

That’s precisely what successful businesses do when it comes to Internet marketing. They drive highly targeted traffic to relevant content that leads to rapid conversions.

So how do you go about getting quality traffic?

How to Create Your Unforgettable Elevator Pitch

by Eric Tsai

How to Create Your Unforgettable Elevator Pitch

Have you ever tried to tell someone about your online business or your idea for a business, but when you did, their eyes glazed right over?

You feel stupid or self-conscious because you know they’re bored, confused or just don’t get it.

The truth is we’re already inundated with information and overloaded with work everyday that most everything just aren’t that interesting to us.

In fact, most of us happen to think, say and do the same things everyday. We just do it with slight variations.

This is why you can’t help wanting to check your emails, tweets and text messages to see what’s fresh coming down the information pipeline.

It’s human nature.

So how do you talk about what you do in a powerful way that people will not only stop and listen but maintain their attention all the way through?

You need an elevator pitch – a way for you to instantly spark interest from your audience.

Here are a few key elements to a compelling elevator pitch.
Be specific and focus on the problem you solve
Elevator pitch is how you talk about what you

Social Media Science: The Five W’s of Twitter Marketing

by Eric Tsai

If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resources in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interesting data for a peak behind the social media curtains.

When strategizing your marketing campaign it’s critical to give yourself the highest chance of success. And by that I mean taking meaningful actions from reliable data not just making assumptions.

The “medium” is no longer the message, just habits and channels.

The message, in fact, IS the message.
The Five W’s (and one H) of Twitter
Twitter is probably one of the most talked about social media platform amongst marketers. However; business owners tends to have unrealistic expectations of what it actually can do so let’s focus on the 5 W’s and one H of Twitter.

Since insights don’t announce themselves, I’m going to use the reports from Edison Research, Hubspot, Dan Zarrella and Pew Research to illustrate my points.

These are organized information that can be very

Why Content Marketing Can Get You More Customers

by Eric Tsai

Why Content Marketing Can Get You More Customers

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.

As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand that the routes connecting customers, companies, products, and services are becoming more unpredictable, complex and disruptive.

If you want to survive and thrive you need to realize that every aspect of every business is increasingly carried out through the media.

This is basically a revolution in communication on a scale not seen since the invention of the printing press.

From advertising and marketing to sales and customer service, everything in business is more likely to happen on a computer or mobile device connected to the Internet. All businesses must learn to think like media companies and become trusted curators and providers of content across all new media platforms.

And with this real-time dynamic platform that’s changing how people consume media, it also brought a new level of distribution, replication, sharing and the value

How to Create Magnetic Copy to Maximize Your Content Appeal

by Eric Tsai

Getting people to take actions from your content requires a deep connection with your audience.

We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you name it.

But if you really want to elevate your conversion rate, you need to understand the art and science of content marketing.

You need to figure out what motivates your audience to click here and sign up there.

Why people give their emails away to complete strangers, follow every call-to-action and come back for more.

Let’s look at the 3 keys of creating powerful content to help you increase your product appeal.
Grab and Keep Attention
How do you read newspaper? How about magazines? Do you every sentence of every word from start to finish cover to cover?

If you do, that’s great, but for rest of us we scan.

In today’s drive-by attention grabbing culture, people do judge a book by its cover.

That’s why magnetic copy must have magnetic headlines

Why You Should Be In This $50 Billion Dollar Information Marketing Business

by Eric Tsai

Information Marketing

You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books. You get it.

It’s all about building traffic adding subscribers and ultimately generating a revenue-generating machine. You’ve heard all the hype about social media, SEO and information marketing but the truth is you need a strategy.
Web Strategy Is Business Strategy
The backdrop is set for businesses big or small to become the next millionaire expert, advice guru or information marketer. Regardless of what business you have or what industry you’re in, you need to understand that the biggest opportunity in the history of marketing is here.

Peter Drucker predicted that there would be a evolution in society brought about by information. He argues that although information is conceptual, the meaning is perception.

According to him, the largest working group will become what he calls knowledge workers. The defining characteristic of these knowledge workers is the level of their formal education and training.

Since information is basically content with relevance and

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