Cracking the Code of Internet Marketing Strategies

The recent update to Google’s content farm algorithm had SEOs and webmasters scrambling to figure out what’s going on as it affects 12% of the search results in the US.

Even if you’re not a hardcore SEO ninja you should know that Google works hard to purify its search data regularly. After all we’re creating as much information in two days now as we did from the dawn of man through 2003.

In addition, with the announcement of adding social context into the search mix, Google just introduced a whole new set of algorithm in an attempt to make search more social.

If you’re a business, you have to overcome disruptive technologies in order to cope with the rapidly evolving landscape of social media and consumer behaviors. [...]

If you had to pick between getting tons of traffic or having a high conversion rate, which one would you pick?

Most marketers churn out content for SEO rankings, build backlinks for offsite optimization and may even invest in PPC at some point.

Whether your objective is to get people to buy, opt in to your list or download your content, you need to understand the significance of both.

All traffics are not created equal

It’s surprising to me when I hear business owners and bloggers ask the question, “how do I get more traffic?”

Sure, traffic is important and with lots of traffic you won’t need a high conversion rate. It becomes a numbers game.

On the other hand high conversion says you’re selling to the right people at the right time at the right place. It’s how well you’re able to connect with your customer.

So why can’t you do both? [...]

Have you ever tried to tell someone about your online business or your idea for a business, but when you did, their eyes glazed right over?

You feel stupid or self-conscious because you know they’re bored, confused or just don’t get it.

The truth is we’re already inundated with information and overloaded with work everyday that most everything just aren’t that interesting to us.

In fact, most of us happen to think, say and do the same things everyday. We just do it with slight variations.

This is why you can’t help wanting to check your emails, tweets and text messages to see what’s fresh coming down the information pipeline.

It’s human nature.

So how do you talk about what you do in a powerful way that people will not only stop and listen but maintain their attention all the way through? [...]

If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resources in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interesting data for a peak behind the social media curtains.

When strategizing your marketing campaign it’s critical to give yourself the highest chance of success. And by that I mean taking meaningful actions from reliable data not just making assumptions.

The “medium” is no longer the message, just habits and channels.

The message, in fact, IS the message.

The Five W’s (and one H) of Twitter

Twitter is probably one of the most talked about social media platform amongst marketers. However; business owners tends to have unrealistic expectations of what it actually can do so let’s focus on the 5 W’s and one H of Twitter. [...]

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.

As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand that the routes connecting customers, companies, products, and services are becoming more unpredictable, complex and disruptive.

If you want to survive and thrive you need to realize that every aspect of every business is increasingly carried out through the media.

This is basically a revolution in communication on a scale not seen since the invention of the printing press.

From advertising and marketing to sales and customer service, everything in business is more likely to happen on a computer or mobile device connected to the Internet. All businesses must learn to think like media companies and become trusted curators and providers of content across all new media platforms. [...]

Getting people to take actions from your content requires a deep connection with your audience.

We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you name it.

But if you really want to elevate your conversation rate, you need to [...]

You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books. You get it.

It’s all about building traffic adding subscribers and ultimately generating a revenue-generating machine. You’ve heard all the hype about social media, SEO and information marketing but the truth is you need a strategy.

Web Strategy Is Business Strategy

The backdrop is set for businesses big or small to become the next millionaire expert, advice guru or information marketer. Regardless of what business you have or what industry you’re in, you need to understand that the biggest opportunity in the history of marketing is here.

Peter Drucker predicted that there would be a evolution in society brought about by information. He argues that although information is conceptual, the meaning is perception. [...]

As we’re approaching the end of the 2010 there are numerous developments with businesses using social media. I had predicted that brands will need to figure out how social fits into their overall brand strategy by identifying where the leverage is with social media and how to manage it.

Online communities are now everywhere there is access and common objectives. Even social networks are interconnected themselves pushing and pulling content across various channels.

For business owners, bloggers and marketers, we have to realize that the landscape is changing and will continue to shift towards attentive reach, not frequency.

Instead of trying to reach broad targets of demographic groups, investing in paid media we find valuable organic content becoming more powerful, ranking higher by search engines and shared by passionate communities. [...]

With more than 500 million active users and the recent surge overtaking Google in time spent on site, you would think that Facebook is the king of content sharing. However; a recently research from Chadwick Martin Bailey found that email still tops Facebook for content sharing.

According to eMarketer, “86% of survey respondents said they used email to share content, while just 49% said they used Facebook. Broken down by age, the preference for email is more pronounced as users get older. And only the youngest group polled, those ages 18 to 24, reverses the trend, with 76% sharing via Facebook, compared with 70% via email.”

So what does this mean to your business?

For one, just like what the article points out social network sharing revealed much of our self-interested motivations behind sharing. [...]