I read an excellent report on the opinion of the public around the world by Ipsos Public Affairs. The report covers a wide range of “disruptions” with references, datas, and statistics that had an impact on the public’s perception from around the world.
Click here to download the complete report in PDF.
Public opinions and perceptions dictates how consumers behave, and how businesses decide. Why is this important? Because we are in the middle of a dramatic transformation of psychology, there will be a major shuffle on how we prioritize and what value means to us. Consumer behavior is shifting and marketers must adjust their strategies and tactics to fit the psychology for when we recover from this recession.
The discipline of consumer psychology draws heavily from marketing, advertising, economics, culture, and social trends. Marketers must remain focus on public opinions and consumer behavior to have an edge in the future.
Here is a great example of what I mean, watch this video interview with Harvard Business Professor John A. Quelch on his article, “How to Market in a Downturn.”