Why Content Marketing Can Get You More Customers

Why Content Marketing Can Get You More Customers Why Content Marketing Can Get You More Customers

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.

As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand that the routes connecting customers, companies, products, and services are becoming more unpredictable, complex and disruptive.

If you want to survive and thrive you need to realize that every aspect of every business is increasingly carried out through the media.

This is basically a revolution in communication on a scale not seen since the invention of the printing press.

From advertising and marketing to sales and customer service, everything in business is more likely to happen on a computer or mobile device connected to the Internet. All businesses must learn to think like media companies and become trusted curators and providers of content across all new media platforms.

And with this real-time dynamic platform that’s changing how people consume media, it also brought a new level of distribution, replication, sharing and the value of content marketing.

Here are 3 keys to remember when creating your content marketing strategy.

Customers Are in Control

Everything is converging into an interlaced network of content and this means you have every opportunity and chance of making the headlines tomorrow or going viral on YouTube.

You could fall to the same threats facing the TV networks, newspapers and magazines.

What threats are we talking about here?

Think about what happens when you flip to a lousy TV show or scan across a boring ad in a magazine? The same thing that happens to an uninteresting online banner – it gets tuned out!

Your customers can post feedback on your blog, review your service vie Yelp or complaint via Twitter.

The Internet has provided your customer much more leverage and power to take control of the relationship they have with your business.

In order to be successful in growing your business, you must walk the walk and deliver whatever you promise in your marketing.

In fact, you can hire top marketers to drive traffic to your website but if you sell a crappy product or have poor customer service people can read about it instantly hurting your reputation and bottom line.

It’s not just about setting up your products or services as the answer to the challenges your prospects and customers are facing, that’s just the marketing part of it.

Your solution simply has to work.

Content is Marketing

As marketers you can use social media as a way to get you message out which allows you to position yourself or your business.

Just like newspapers and magazines, you get readers to react and respond to your social media content.

But don’t confuse medium and the message. Social media is just a vehicle (mostly push marketing) to carry out your content you still need to create engaging content, magnetic copies and effective headlines.

Good publications retain customers and get more advertisers because they’re able to add and keep subscribers consistently.

That’s the beauty of subscription based business model; you’re exchanging attention for revenue so the key is keep coming up with relevant and interesting content.

Keep in mind that all the value starts with the content and the media simply being the delivery mechanism.

Whether you’re writing a book, content for your marketing, or a blog post you want people to act on, the key is to give your customers what they need to make decisions and take actions to get the result they want.

There is no difference between content and marketing.

The quality of the content and its ability to give people the action steps and the information they need to be effective is critical to your success.

Relationship Sells

The difference between how an expert thinks and how a marketer thinks can be the key that’s holding you back from growing your business.

Yes, content is marketing and marketing is sales.

And great marketing is great salesmanship. But what most business professionals, coaches and gurus often forget about salesmanship is that it’s built on trusting relationships.

And in today’s over-communicated digital world, trust is already hard to come by because there is already a huge distrust in general information that’s out there so earning trust should be your top priority as a way to start building long-lasting relationships with your customers.

In fact according to the Gallup poll, a record 57% of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly

Distrust in US Media Why Content Marketing Can Get You More Customers

Real relationship requires a two-way conversation – a receive and response, response and response mechanism. Don’t make assumptions on what your customers want, hear what they’re saying and listen.

Look at all the top publications like The Economist, The New York Times and Wall Street Journal, you’ll find that they all have strong relationship with their audience because they truly understand and give their customers what they want and what they need.

Bottom line, you need to do everything you can to understand what your customers want and the most effective way is to truly focus on getting your customer’s perceived needs met by becoming the customer.

The take away: Unlike the old days where a powerful distributor can help you boost sales due to the lack of distribution channels and competitors (think TV with only 3 channels to watch).

Today there are thousands of distributors and having a large distribution channel will not overcome the true value of your content.

Experts are so used to broadcasting and receiving on what the customers need based on their professional experience that they often just want to get to the end – stuffing down what the customers need (with good intention) asking for the sale.

However; in today’s hyper-connected world, content marketing is the new new thing.

If you want to get more customers you must learn to leverage content marketing and get inside the minds of your customer.

Further Reading

 

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  1. December 16th, 2010 at 13:51 | #1

    RT @designdamage: Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6 #contentstrategy

  2. December 16th, 2010 at 13:59 | #2

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6 (cont) http://tl.gd/7h7ebm

  3. December 16th, 2010 at 14:00 | #3

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6

  4. December 16th, 2010 at 15:41 | #4

    We as bloggers are not scalable. Sure we can speak to an audience but your personality is not as scalable as your content.

  5. December 16th, 2010 at 16:01 | #5

    @Brad Gosse
    That depends on how you communicate…

  6. December 16th, 2010 at 17:11 | #6

    Interesting read -
    Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6

  7. Martina
    December 16th, 2010 at 18:36 | #7

    This is an excellent article! It applies perfectly in our market – selling vacation rentals in Playa del Carmen. It’s a highly competitive market with lots of scams so our goal is to build trust through content in selling our condo rentals! I could not have said this better!!!

  8. December 16th, 2010 at 19:03 | #8

    thanks @Martina, trust and the ability to communicate your value determines how much influence you will have on your audience

  9. December 16th, 2010 at 21:03 | #9

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6

  10. December 16th, 2010 at 23:20 | #10

    Why Content Marketing Can Get You More Customers – http://bit.ly/gGLPTz

  11. December 16th, 2010 at 23:21 | #11

    RT @bkmacdaddy: Why Content Marketing Can Get You More Customers – http://bit.ly/gGLPTz

  12. December 16th, 2010 at 23:22 | #12

    RT @bkmacdaddy: Why Content #Marketing Can Get You More Customers – http://bit.ly/gGLPTz

  13. December 16th, 2010 at 23:42 | #13

    RT @designdamage 3 keys to your content marketing strategy http://fb.me/CKCU03SN

  14. December 17th, 2010 at 23:21 | #14

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6 #cms #digitalmarketing

  15. December 18th, 2010 at 23:41 | #15

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6

  16. December 19th, 2010 at 09:46 | #16

    RT @designdamage Why Content Marketing Can Get You More Customers http://bit.ly/eiUbW6

  17. December 20th, 2010 at 02:15 | #17

    Why #Content #Marketing Can Get You More Customers http://bit.ly/g1fpRl

  18. December 20th, 2010 at 10:49 | #18

    Why Content Marketing Can Get You More Customers | by @designdamage http://ow.ly/3rrAG

  19. December 20th, 2010 at 20:58 | #19

    RT @marketingwizdom: Excellent as always: Why Content Marketing Can Get You More Customers | @designdamage http://ow.ly/3rXZA

  20. December 21st, 2010 at 00:35 | #20

    http://ow.ly/3rYjm Why do you think #content management will help your business get more customers?

  21. December 21st, 2010 at 00:57 | #21

    Why Content Marketing Can Get You More Customers http://bit.ly/eHPimG by @designdamage

  22. December 21st, 2010 at 00:57 | #22

    RT @gist: Why Content Marketing Can Get You More Customers http://bit.ly/eHPimG by @designdamage

  23. December 21st, 2010 at 01:02 | #23

    RT @gist: Why Content Marketing Can Get You More Customers http://bit.ly/eHPimG by @designdamage

  24. December 21st, 2010 at 01:05 | #24

    RT @hoovers: http://ow.ly/3rYjm Why do you think #content management will help your business get more customers?

  25. December 21st, 2010 at 01:07 | #25

    RT @gist: Why Content Marketing Can Get You More Customers http://bit.ly/eHPimG by @designdamage

  26. December 21st, 2010 at 04:42 | #26

    RT @hoovers: http://ow.ly/3rYjm Why do you think #content management will help your business get more customers?

  27. December 22nd, 2010 at 00:28 | #27

    I agree social media has made it possible for business to market globally. Recently came across the website Zutsvi which provides a free platform for B2B and professionals to promote their products and services globally and regionally. Listen, learn and respond is the way to get customer attention.

  28. December 22nd, 2010 at 21:52 | #28

    Content is critical in today’s marketing. With so much competition you have to be able to differentiate your… http://fb.me/MeuuZJBP

  29. December 23rd, 2010 at 05:18 | #29

    Why Content Marketing Can Get You More Customers http://ow.ly/3tsDE

  30. December 30th, 2010 at 20:13 | #30

    Good post–"Why Content Marketing Can Get You More Customers" http://ow.ly/3w8zY cc @designdamage

  31. December 30th, 2010 at 22:13 | #31

    How important is good content? Very! http://ow.ly/3wcEw

  32. January 4th, 2011 at 02:51 | #32

    Why Content Marketing Can Get You More Customers http://bit.ly/h3Jdx8

  33. January 4th, 2011 at 11:48 | #33

    Perfectly said! Really effective content marketing allows the consumer in control. the consumer in control. Like the fans of a music artist or actor, it is their acceptance and magnetism toward you that will catapult you to success.

  34. January 25th, 2011 at 04:15 | #34

    Why Content Marketing Can Get You More Customers
    http://ow.ly/3JqoJ

  35. February 7th, 2011 at 16:59 | #35

    RT @devseo: #socialmedia Why Content Marketing Can Get You More Customers – http://bit.ly/fyZ4rD: #socialmedia Why Content … @MediaTip

  36. February 12th, 2011 at 01:00 | #36

    Why Content Marketing Can Get You More Customers
    http://ow.ly/3UH1i

  37. March 21st, 2011 at 08:43 | #37

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  38. November 4th, 2012 at 22:03 | #38

    Why Content Marketing Can Get You More Customers | Cracking the Code of Internet Marketing Strategies http://t.co/YbpBx6RX

  39. November 29th, 2012 at 21:22 | #39

    Why Content Marketing Can Get You More Customers via @designdamage http://t.co/gk4nZnPm

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